Attracting and retaining talent involves good planning and execution processes. Most candidates consider more than just salaries when applying for jobs. Employees want to work with companies that have a good culture, offer competitive compensation, and allow them to grow. If not, they will be quick to leave.

An employee satisfaction statistic said that 1 in every 6 employees unsatisfied with their jobs seeks to leave their current positions. Some of the reasons that may push them to this decision include:

- Low payment

- Limited career growth

- Poor working conditions

- Poor management

- overworking

These individuals actively seek new opportunities in organizations where they will feel valued.

Remember, your organization’s strength is determined by the quality of its talent. So, how do you make sure you attract and retain talent?

The following article covers 7 ways to achieve this. Let’s dive in.

1. Retention Start From the Recruiting Process

Finding the right talent is as vital as having the right business model.  You should start by speeding up the recruitment process. Candidates apply to various job organizations. Dragging the recruitment process means that other organizations can get their hands on them before you.

Strive to improve the candidates' engaging outreach. The interviews and the onboarding processes should be smooth and fast. You don’t want any candidate to drop out along the way.

You have to find the right people to navigate your business to success. Your employees should be completely engaged with your companies’ culture. Start with the organizational culture aspects you want to emphasize, then seek that from interviewees.

Identify the candidates that share the same goal as you. This includes the values, mission, and vision.

Ask the right questions during the interview to know this. Those that share the same vision with you are likely to stay longer with your organization.

2. Use Social Media Platforms

Social media is an excellent place for professionals to be found. Search on Linkedin to find candidates who have the experience and skills that you need. Contact them directly to see if they will be interested in working for you.

You can also attract the right talent by sharing different information about your organization.  Some of these include your recruiting videos, testimonials from employees, and photos from the company’s events.

Social media updates aren’t just a way of making announcements but can attract potential employees too.

Show the world what differentiates your company from the rest. Make the right people crave to work there.

3. Strengthen Your Employer Brand

Your brand as a company attracts people to your organization. It makes them interested in being part of your incredible team. Branding is at the forefront of a strategic recruitment process. It contributes a lot to the retention strategy process.

Most probably, you are competing for an employee who is chased by several other recruiters. Thus, you need to stand out. 

You need to attract and maintain interest across different skills, social and geographic demographics. These include your current employees, potential employees, and all the people interested in working in your organization.

4. Build an Employee-Focused Culture

Employees value work-life balance. You should offer a flexible work-life experience. Offer opportunities for promotions. You can also provide appreciation through performance bonuses and employee recognition programs.

Employee recognition creates a work environment that fosters appreciation, empowers the candidates, and strengthens their relationships.

Do you know recognition is the most important motivator for 37% of the workers? It contributes to employee engagement in workstations.  Also, it helps them be optimistic and focused when handling tasks.

Help your team unwind through team building and activities like athletic competitions and yoga. Let them walk away from conventional work standards of 9-5.

5. Provide Education and Clear Path to Advancement

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Employees want to feel valued as they contribute to your company's success. Most employees crave professional development. Thus, it’s essential to invest in your employees’ education. Provide the opportunities that fit each individual. These include coaching sessions, seminars, and job training.

For example, training your employees in Microsoft VBA can help them attain skills that add value to their careers. This in turn makes them more productive and happy with the place they are working in.

By employing these certification courses within your organization will foster employee skill development. They are more likely to stick with your organization.

6. Offer Compensation Packages

Hiring the best talent is a small part of what you have to do. For you to retain them, you have to do several other things. Know what your employees need and meet them in the middle. 

A compensation scheme depicts what an organization expects from its workers. If not nurtured or given the right tools to succeed, these individuals may quit your organization. This is because people with talent know their worth and value.

You should reward workers accordingly. Otherwise, they will feel unmotivated to work. Compensation includes a conducive work environment and development opportunities.

Have a culture that celebrates employees’ career milestones, group achievements, and life events. This will promote a sense of connection and belonging among the team members.

You’ll create an environment of excellent social support and promote affective commitment. This will increase individuals’ desire to join and grow with your organization.

7. Engage with Your Workers

Employers need to interact with the employees and update them on the direction the company is taking. What separates the best employees from the rest is constant engagement, motivation, and encouragement.

Employers should conduct meetings and interviews with the employees and listen to their concerns.

You will efficiently address them. Ask them for their ideas on how you can improve their stay in your organization.

Make continuous feedback part of your culture. Feedback improves worker retention. You should nurture and embrace two-way feedback to attract top candidates. This culture helps in aligning your employees with your company values. It also boosts their engagement.

Wrapping Up

To attract the best talent and people, companies need to develop new strategies to build excellence. Talented individuals have companies competing for them.

Thus, you need to be intentional in how you treat your employees. Be involved from the recruitment stage to the onboarding and during their stay. Lastly, build an environment where employees want to work—a place where they’ll enjoy coming to daily.